OUR STORY
The Sea, The Sea is London’s leading fish merchant. We run a chef-led fish shop, a deli and seafood bar on Chelsea’s Pavilion Rd, and a cutting-edge Chef’s Table restaurant in Hackney.
Our expert team want to share their knowledge of preparing and cooking seafood with you in the hopes it will give you the confidence to cook and experiment more at home.
The shop is an interactive experience where you can buy an incredible range of wet fish and shellfish that’s fresh in every day, discover new recipes, join masterclasses and take home our delicious homemade sauces, stocks and oven ready seafood dishes.
OUR MANIFESTO
SUPER FRESH, EVERY DAY
Our produce comes in daily from a number of regional fish markets and fishermen around the UK. Most of our catch is from small day-boats and some of it arrives at the shop within as little as 6 hours of being caught. We don’t own a freezer.
24 HOUR STOCK ROTATION
We aim to turn around all our fresh stock within one day. If we don’t sell it the day it arrives or use it on our evening menu or it goes into our bespoke dry-ageing cabinet.
SUSTAINABLY AWARE
We follow industry guidelines and speak to fishermen daily to keep as up to date as possible with which species are most abundant and sustainable and ensure we never stock anything that is widely considered endangered.
ENVIRONMENTALLY CONSCIOUS
We avoid single use plastic as much as possible in our packaging. If you can help us in our quest to become entirely plastic free, please get in touch!
WASTE NOT
We believe in nose to tail fish cooking. Talk to our chefs about how to make the most out of the fish you buy.